Our Story
Sunset Hospitality Group was founded in 2011 by Antonio Gonzalez and Ahmad Hafez, with a shared vision to create unique experiences worldwide through a diverse mix of hospitality concepts. From the outset, SHG established itself as a pioneer, delivering exceptional experiences and reshaping the industry landscape. From the Spanish restaurants Tapeo and El Sur to specialty properties like Rare, Chic, Regina and Story, the Group delivered memorable experiences.
In 2016, SHG ventured in Daylife with Azure Beach, followed by DRIFT Dubai in 2017. Later in 2018 launched the mega nightclub Stage in Dubai. That same year, SHG began its international expansion with openings in Kuwait and Bahrain and additional openings in the United Arab Emirates. Building upon this momentum, the Group launched several new brands in
2019, including Mood Lounge, and entered key markets such as the United Kingdom and the Kingdom of Saudi Arabia. SHG introduced 10 new brands in 2021, including SUSHISAMBA, AURA Skypool, and opened its first hotel in Bodrum under the new brand METT Hotels and Resorts, expanding its portfolio to over 30 properties. The Group welcomed 2022 with the opening of DREAM and Garden of Dream, followed by L'Amo Bistro Del Mare, Attiko and the highly anticipated MOTT 32.
SHG continues to solidify its position as a global leader in hospitality management by expanding its footprint with multiple hotels, resorts, and a growing lifestyle hospitality portfolio. In 2024, SHG acquired a majority stake in Maximal Concepts Holding, one of Asia's most awarded hospitality groups, expanding its global presence into key markets such as the USA, Canada, Hong Kong, Singapore, South Korea, Thailand, and Vietnam.
Continuing its impressive growth trajectory, SHG has significantly expanded across Europe, introducing a new wave of lifestyle-driven concepts and hotels tailored to diverse markets. The launch of standout brands such as Amélie, SACHI, LUUM in London, along with the establishment of a new headquarters in Barcelona, marks a pivotal chapter in SHG’s journey. New additions in key European destinations—including Milan, Ibiza, Montenegro, and Lisbon—reinforce the Group’s commitment to delivering imaginative experiences rooted in authenticity and innovation, while elevating its presence in cities shaping the future of global hospitality. This brings SHG’s total number of properties to 88 across 25 countries.
